Lots of news these days about how online mattress companies are fueling a global recycling nightmare. Now small companies like ours can only marvel at the money being spent by venture capital funded start up mattress companies. This month Casper, a start-up with no profits to date and seeking millions in IPO funding for further growth, released some of the following statistics (1) they believe 50% of mattress purchases in the US will soon be purchased online - by shoppers who don't visit stores, and (2) 25% - yes 25% - of these purchases will be returned as unsatisfactory. The challenge here is that these returned mattresses cannot be resold - so while some few may be donated to charity, the vast majority of these returns are just sent to the dump.
Now my calculator maybe a bit rusty, but my friends in the recycling industry tell me that if our industry gets both the online sales growth and the unsatisfactory mattress returns projected here, our planet is in trouble. These BRAND NEW returns will wind up being equal to a 95 mile long line of mattress trash at the dump each year. And truth is the polyethylene plastics in these mattresses will never decompose. NEVER!
We green consumers may be a small portion of the economy - but we are growing and we can appreciate how nuts the rest of the economy can be. Our kids can teach us not to use plastic straws, or to avoid one use plastics at the grocery store - but who teaches us not to purchase a 300 lb plastic mattress? (How many thousands of recycled straws would that be?!)
As always, we appreciate your support for our business. We don't aspire to raise millions in venture capital, or to lose money for years to increase our sales. We believe in paying our way as we go, to not pass along our costs to our trash services, and promise you both healthy sleep and a sustainable, biodegradable, product you can trust. We only wish every mattress business out there believed as we do!
Read more via the link to three articles below:
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Climate change, global warming, ocean acidification, wildlife depletion - the list of environmental challenges we are facing today is seemingly endless. Endless and complicated - there are no "one-size fits all" solutions to problems that are clearly going to be with us for generations to come.
One thing we do know is that each of us, in our own ways, can make a difference. We can, as the saying goes "leave our campsite better than we found it." If COVID 19 has proven anything to us over the past year, it is that we are all more connected and more dependent on each other than ever before.
At Soaring Heart one of our biggest environmental commitments is our annual GOTS (Global Organic Textile Standard) and GOLS (Global Organic Latex Standard) compliance certification.
Covid-19 has taken the world in different tides and has taken its toll on everyone. From medical professionals, to businesses, students and employees – even when you aren’t infected with the virus, the pandemic has affected everyone’s daily lives. This global medical concern has changed a lot of our basic necessities including going out, eating, and sleeping.
Thank you for your support of organic fibers! As demand for certified organic products grow, every part of our industry is learning to pay attention - and learning how to make better products.
At Soaring Heart we use organic cotton products in two ways: (1) in the certified organic fabrics that we buy and sew into our beautiful mattress, topper and pillow encasements, and (2) in the organic cotton batting that we blend for use as pillow and mattress fills.
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