Lots of news these days about how online mattress companies are fueling a global recycling nightmare. Now small companies like ours can only marvel at the money being spent by venture capital funded start up mattress companies. This month Casper, a start-up with no profits to date and seeking millions in IPO funding for further growth, released some of the following statistics (1) they believe 50% of mattress purchases in the US will soon be purchased online - by shoppers who don't visit stores, and (2) 25% - yes 25% - of these purchases will be returned as unsatisfactory. The challenge here is that these returned mattresses cannot be resold - so while some few may be donated to charity, the vast majority of these returns are just sent to the dump.
Now my calculator maybe a bit rusty, but my friends in the recycling industry tell me that if our industry gets both the online sales growth and the unsatisfactory mattress returns projected here, our planet is in trouble. These BRAND NEW returns will wind up being equal to a 95 mile long line of mattress trash at the dump each year. And truth is the polyethylene plastics in these mattresses will never decompose. NEVER!
We green consumers may be a small portion of the economy - but we are growing and we can appreciate how nuts the rest of the economy can be. Our kids can teach us not to use plastic straws, or to avoid one use plastics at the grocery store - but who teaches us not to purchase a 300 lb plastic mattress? (How many thousands of recycled straws would that be?!)
As always, we appreciate your support for our business. We don't aspire to raise millions in venture capital, or to lose money for years to increase our sales. We believe in paying our way as we go, to not pass along our costs to our trash services, and promise you both healthy sleep and a sustainable, biodegradable, product you can trust. We only wish every mattress business out there believed as we do!
Read more via the link to three articles below:
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Are you ready for the New Year? We sure are - and we've stocked our shelves and cleaned out our closets so we're ready too!
Our #1 New Year's resolution is to fill the year ahead with outstanding customer service. No one likes to find out something out of stock or an order will delayed for weeks. Rest assured if we build it - we can deliver it.
It's never too late to order our gift card online or over the phone. You pick the amount - $25 - sure, we can do that. What's enough for a great pillow - $100? You stick to your budget and we will help find the perfect sleep gift for you and yours.
Happy holidays form your friends at Soaring Heart!
We all know it - this year's holidays are clearly not going to be normal. But kudos to Washington State University for their insightful survey about the upcoming holiday shopping season. For a quick read see the link below - but a couple high level conclusions include:
1) Shopping helps people feel normal in today's not-so-normal world.
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